You Won’t Believe Mobile Gaming Market Gets That High

Posted on November 11, 2007
Filed Under Uncategorized

The number of mobile phone users who will want to download at least one game on their device will become twice as big as it is now by 2009. The recent figure is 460 mln. The data are provided by HITechBlog with the source being the research company Juniper Research (the UK).

The most significant growth is going to take place in the developing countries, in particular according to the experts’ expectations in India its number will grow 4 times as big as it is now to 40 mln users.

The predicted sum of the total revenue of the industry in 2009 according to the analysts’ expectations will be around $10 billion versus the current $5 billon. In comparison to 2006 the market has grown by 61,3% and the company claims that by 2011 the market of the mobile gaming will overcome $57 billion.

The major tendencies of the market are:

The increasing interest in 3D-graphic-based applications
Games taking over ringtones in the segment of mobile content

At the moment in the majority of west European countries the number of game downloads has overtaken the number of ringtone downloads.

The most promising market for mobile games is the Chinese and South-East Asian market. The market is expected to grow 2.1 times from $2.7 billion in 2007 to $5.7 billion in 2012.

The total revenue from advertisement in mobile gaming will grow from $90 million in 2007 to $1.2 billion in 2012.

Juniper Research is a research company which focuses on the research of the area of mobile and wireless technologies. The company was founded in 2002. The headquarters are situated in London.

According to HITechBlog the cost of Juniper Research’s report on the mobile gaming market makes from $3000 (individual user) to $6000 (corporate license).

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